SEO Industry Updates

Google Maps “Follow” Button Provides New Way for Businesses to Connect with Users

Summary
In Mobile Search, Google Maps now has a “comply with” button to business listings. Once a consumer follows a enterprise, the enterprise sends updates to the person thru the “For You” tab. This become announced in May and rolled out in June of this 12 months. It is an area inside Google Maps wherein curated tips are despatched for users based on choices they’ve shared. SEO Industry

With this most recent feature, new groups can listing their enterprise and region profile via Google My Business 3 months previous to their open date, giving users a heads up on what’s to include new place openings.

“And for the ones of you who need to be inside the understand about all the new places starting around city, you’ll begin seeing profiles for locations before they even open on Google Maps for Android and mobile search—just look for the hole date in orange,” said Google Maps product supervisor, Paul Cole.

Once a consumer clicks on the “comply with” button inside a business list, Google Post updates from that business are added to the person’s “For You” tab.

Why should we care?

Google Maps and Google My Business are key to Local Search Marketing. Now with the new “observe” button introduced to these profiles and business listings, it lets in organizations to have interaction with their customers in a brand new and advanced manner.

Takeaways
This newest Google Maps characteristic is rolling out.
The “follow” button turned into rolled out on Google Maps for Android devices, but Google did not point out while the characteristic might be launched on IOS devices.
Once you “observe” a commercial enterprise listing, Google will ship recommendations based totally for your alternatives on your “For You” tab.
Businesses in Google Maps can now open a Google My Business list three months previous to their scheduled open date.
Google Search Console Data Now in Search Results
When a domain owner searches for queries related to their web site, Google now shows a quick summary of Google Search Console (GSC) metrics at once in the search results. This facts is most effective visible to established users or property owners who’re signed into Google, the usage of the same account that is connected to GSC.

Metrics encompass clicks, impressions, and common role over 7 days, as compared to the preceding 7 days. Expect to look this dashboard while you look for your branded key phrases, in addition to a few excessive-ranking, non-branded keywords.

It appears Google is checking out this new feature to make GSC records more accessible to web site owners. Google has rolled out predominant improvements to GSC this year, and this preview in seek consequences is a way for website online proprietors to be more privy to the statistics to be had to them.

Also protected in the “see ways to enhance” growth tab are links to the overall Google Search Console record, as well as some excellent practices for helping human beings discover your website online on Google.

DuckDuckGo is Making Waves
Summary
DuckDuckGo is a seek engine that’s focused on consumer privateness. In early October, the business enterprise introduced on Twitter that they’ve reached a median of 30 million queries consistent with day. According to Founder Gabriel Weinberg, they have been developing approximately 50% according to 12 months.

Why Should We Care?

While this rise attracts attention, it’s miles meek in contrast to Google’s tens of billions of searches an afternoon. However, the current interest to privacy regulation within the U.S. Have a few users cautious of their online security. This may additionally cause continued boom for DuckDuckGo, which claims to now not depend on gathering non-public statistics.

For website proprietors and entrepreneurs, DuckDuckGo can purpose a snag in analytics. Currently natural traffic from DuckDuckGo is attributed as referral traffic in Google Analytics (GA) in preference to natural. Setting up an advanced filter in GA can be a solution.

DuckDuckGo functions marketing in the form of sponsored links that are syndicated through Yahoo!, as part of the Yahoo-Microsoft seek alliance. Ads installation in Bing Ads will robotically be included in DuckDuckGo, as it’s far a part of Bing’s distribution channels.

Takeaways
DuckDuckGo is a privacy-focused search engine with increasingly more queries – accomplishing 30 million queries an afternoon in October 2018.
Public focus of privacy law may also mean persisted boom for DuckDuckGo.
Google Analytics attributes DuckDuckGo organic site visitors as referral, however advanced filters can pressure organic attribution.
Sponsored hyperlinks in DuckDuckGo are syndicated thru Yahoo! And a part of Bing’s distribution channels.
Google Redesigns Hotel Search Listings
Overview
Following previous updates to their flights and lodge listings earlier this year, Google has rolled out a brand new inn seek outcomes experience for laptop. Searches together with “motels in San Diego” will now allow users to view facts on lodges along with pix, nightly pricing, and reserving options.

The new interface lets in filtering for added attributes, including lodge amenities, scores, and offers. In addition to filtering options, users can also be able to view statistics about the neighborhood the resort is placed in with a score for its proximity to neighborhood landmarks and attractions.

Takeaways
By updating the interface, Google wants to be the first stop in tour seek over Tripadvisor or Yelp.
While traffic nevertheless have the choice to book through third-celebration websites together with Hotels.Com or Expedia, Google has additionally recently up to date their motel advertisements platform to allow groups to seem in their seek list.
As searches for travel plans grow to be more frequent through cellular devices, Google is likewise providing metropolis publications that consist of articles about essential attractions and events. If your enterprise is in the tour and hospitality enterprise, this may be a further opportunity to benefit visitors on your site.